We live in a world that is interconnected. It’s hard to believe that what started as a few huge computers in the 1970s has evolved into billions of connected devices ranging from personal computers to mobile phones to Internet of Things (IoT) devices. However, the introduction of personal computing has come at the cost of […]
How to Build an Omni-Channel Marketing
Across all channels, platforms, and devices, an omni-channel marketing strategy uses similar language, images, and positioning statements. It ensures that your brand is presented consistently across platforms, giving customers a consistent brand experience. Remember that omni-channel marketing initiatives benefit your sales and service departments as well. Why? Customers will anticipate a similar experience for their […]
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